Exhibit A
Family Lawyers work in Omaha
Omaha has a steady base of family law demand. The metro spreads across Douglas, Sarpy and Washington counties, and the firms serving it range from solo attorneys working out of small offices to larger practices with several lawyers. Most of the search demand comes from people in the middle of a life change: a divorce filing, a custody dispute, a modification of an existing order. Those searches are local. People type Omaha into the query, or the name of their suburb, because they want someone they can meet in person. Paid search in this category is competitive, and the firms bidding on it are mostly owner operators and small partnerships rather than franchises. The demand is there every week of the year.
