Exhibit A
Family Lawyers work in Paterson
Paterson is a dense city of roughly 160,000 people, and family law demand here runs through the Passaic County courts and the households around them. Searches for divorce, custody, child support and domestic violence help come from people in the city's neighbourhoods and from the surrounding towns that look to Paterson for legal services. The firms competing for those searches are mostly small practices and solo attorneys, with a handful of larger Passaic County firms also bidding. Paid search in this trade is worth real money because a single retained family law client carries significant value, which is why attorney ads appear on the main terms. The demand is steady and local, and the searches carry the city name often enough that pages written for Paterson can meet them.
