Exhibit A
Family Lawyers work in Pittsburgh
Pittsburgh has a steady base of family law searches. Allegheny County's family division handles a large volume of filings, and people looking for a lawyer usually start with a search that names the county, the courthouse or their own neighbourhood. The searches are spread across many small and mid sized firms rather than concentrated in a few big brands, so the field is wide and the pages that answer a specific question well are the ones that get read. Paid search in this trade is expensive per click because a family law case is worth a lot to the firm that wins it, which is why so many Pittsburgh firms bid on the same terms. The firms that show up are mostly owner led practices and small partnerships, not franchises. The demand is there every week of the year, and it is available to any firm that publishes pages people actually need.
