Exhibit A
Family Lawyers work in Pomona
Pomona sits at the eastern edge of Los Angeles County, and family law demand here follows the people who live in it. Searches for divorce, custody, child support and restraining orders come from households across the city, and the firms competing for those searches are mostly small practices and solo attorneys rather than large franchises. Paid search in this trade in Pomona is bought by a handful of local firms and by lead generation companies that resell the same enquiry to several attorneys. The demand is steady and it is local, which means the searches are winnable by a practice that publishes consistently about the questions Pomona residents actually type.
