Exhibit A
Family Lawyers work in Provo
Provo searches for family law carry a steady base of divorce, custody, child support and protective order queries, and the volume rises when the school year turns and when Utah County households move. The firms competing for those searches are mostly small owner run practices across the city and the surrounding county, with a handful of larger firms and statewide practices buying paid search on the higher value terms. Paid search on divorce and custody keywords in this market carries real cost per click, which tells you the demand is worth money to somebody. HaloSEO researches the keywords people in Provo actually type, writes the posts, publishes them, links them up and builds the backlinks, so your firm holds pages for the searches that come with the work.
