Exhibit A
Family Lawyers work in Rochester
Rochester is a mid sized city with a steady base of family law searches. People search for divorce help, custody arrangements, child support and separation advice, and the searches come from across the city and its suburbs. The firms competing for those searches are mostly owner operator practices and small partnerships rather than national franchises, which means the local search results are shaped by how well each firm's website covers the neighbourhoods and the questions people actually type. Paid search in this trade carries real cost per click because a family law enquiry is worth a lot to the firm that wins it, so the organic and AI search results are where a steady publishing habit pays back. The demand is there every month of the year, and it moves with the school calendar and the housing market.
