Exhibit A
Family Lawyers work in Roseville
Roseville is a Placer County city of around 150,000 people, and family law demand here follows the households. The searches come from parents in the older neighbourhoods near the downtown core, from newer subdivisions on the west side, and from commuters who moved out from Sacramento for the schools. A steady share of the local search is divorce and custody, with a smaller but consistent run of support modification, mediation and adoption queries. The firms competing for those searches are mostly owner run practices and small partnerships rather than franchises, which means the local results are winnable with steady publishing. Paid search in this trade carries real cost per click because a family law case is worth a lot to the firm that signs it, so organic visibility pays back over time.
