Exhibit A
Family Lawyers work in Sterling Heights
Sterling Heights is a large Macomb County suburb with a steady base of families, a housing stock built mostly in the decades after the war, and a population that skews toward homeowners with school age children. Family law searches here come from people living through a divorce, a custody dispute or a support question, and they search close to home. The firms competing for those searches are mostly small owner run practices in Sterling Heights and the neighbouring Macomb County communities, alongside a smaller number of larger firms from outside the area that buy paid search to reach Sterling Heights searchers. Paid search in this trade is worth real money to the firms that bid on it, which tells you the searches carry intent. The demand is there to be earned with pages that answer the questions people in this city actually type.
