Exhibit A
Family Lawyers work in Tacoma
Tacoma is a city of roughly 220,000 people, and family law demand here follows the population: divorce, custody, parenting plans, child support and adoption searches come from households across Pierce County, not just the city limits. The firms competing for those searches are mostly small and mid sized practices, owner run offices and two to five attorney firms rather than a national brand with a Tacoma storefront. Paid search in this trade is expensive per click because a family law case is worth a lot to the firm that signs it, so the paid listings at the top of the results are usually a handful of local practices bidding hard on the same terms. That leaves the organic results and the AI answers as the places where a firm can hold ground without paying for every click. The demand is steady and it is local: people search for a family lawyer near them, in their city, and they search by the problem they have.
