Exhibit A
Family Lawyers work in Tulsa
Tulsa has a steady stream of family law searches: divorce, custody, child support, guardianship and adoption, spread across a metro of around a million people. The firms competing for that demand range from solo attorneys and small owner operated practices to a handful of larger firms, and most of them run on referrals rather than on search. Paid search in this trade in Tulsa is expensive per click because a single family law case is worth a lot, so the firms bidding are usually the ones with a marketing budget. That leaves the organic results and the AI answers open to practices that publish consistently. The demand is there every week of the year, and the searches are specific: people type the situation they are in, not the name of a practice area.
