Exhibit A
Financial Advisors work in Allentown
Allentown has a steady base of financial advisory work. The firms here range from single advisor practices to small registered investment advisers, and a good share of them sit in the Center City offices and the suburban business parks off Tilghman Street and Hamilton Boulevard. The Lehigh Valley's manufacturing and health care employers feed a client base that needs retirement planning, rollovers and estate coordination, and the search demand follows that base. Paid search in this trade is expensive because advisory keywords carry high client value, so the firms with marketing budgets bid on the broad terms. That leaves the specific, local and long tail searches as the ground where a smaller practice can publish and be found.
