Exhibit A
Financial Advisors work in Amarillo
Amarillo is a city of around two hundred thousand people, and the financial advice firms here tend to be small practices rather than national branches. Search demand for financial advisors in Amarillo is steady rather than huge, and it clusters around retirement planning, rollovers, and small business owners who need help with a plan. Paid search in this trade is expensive per click because a single client is worth a lot, so most local firms bid on a handful of terms and let the rest go. The firms taking that demand are mostly owner operators, advisors who built the practice themselves and whose name is on the door.
