Exhibit A
Financial Advisors work in Anchorage
Anchorage holds the state's largest concentration of financial advisory firms, from solo practices working out of Midtown offices to teams attached to the bigger brokerages, and they sit alongside the credit unions and bank trust departments that also serve local households. Search demand here follows the oil and gas payroll cycle, the state retirement system and the steady flow of people arriving on military orders to Joint Base Elmendorf Richardson. Paid search in this trade in Anchorage is modest compared with a city of similar size in the lower 48, which means the organic results carry a lot of the weight for people comparing advisors. The firms competing for those searches are mostly owner operators and small partnerships rather than national franchises, so the field is made up of practices much like yours.
