Exhibit A
Financial Advisors work in Athens
Athens holds a dense cluster of financial advisory work. Independent offices, insurance linked advisers and wealth managers sit across the centre and the northern suburbs, and the competition for attention is concentrated in a small number of postcodes. Searches come in Greek and in English, and the English ones often carry higher intent because they come from people with cross border income, shipping money or property abroad. Paid search in the sector is active but not saturated, which tells you the organic results still carry most of the clicks. Owner operators and small partnerships make up most of the field, so a steady publishing habit stands out quickly.
