Exhibit A
Financial Advisors work in Augusta
Augusta is a mid sized Georgia city with a steady base of financial advisory firms, insurance and annuity offices, and bank trust departments serving the surrounding counties. The demand is spread across the metro rather than concentrated in one downtown block, and it comes from households near Fort Gordon, medical staff around the hospital district, and retirees along the river corridor. Paid search in this trade in Augusta is modest compared with Atlanta, which means organic and AI search results carry a larger share of the enquiries. Independent owner operators and small practices make up most of the firms competing for those searches, alongside a handful of regional and national brands. The searches themselves are local and specific: people look for a fiduciary near them, an advisor who handles federal retirement, or someone who can roll over a 401k without a sales pitch.
