Exhibit A
Financial Advisors work in Birmingham
Birmingham is a large financial and professional services city, and advice searches here reflect that. People search for pension transfers, retirement planning, inheritance tax advice and mortgage related protection, and they search by district as much as by city. The firms competing for those searches range from national networks and bank owned advice arms to small independent practices and single adviser firms working out of Solihull, Edgbaston and the city centre. Paid search in this trade is expensive because a single client can be worth a lot, so many firms bid on broad terms and leave the specific, local, question shaped searches to organic results. That is the demand available: steady, district by district, and heavily weighted towards people who already know roughly what they need and are looking for someone local to do it.
