Exhibit A
Financial Advisors work in Boise
Boise carries a steady stream of financial advice searches. People moving in from California and the Northwest look for a local advisor before they have unpacked. Long time residents search around retirement, a business sale, an inheritance or a divorce. The firms competing for those searches range from single advisor practices working out of a home office in the North End to regional registered investment advisers with a downtown presence and bank affiliated teams. Paid search in this market is active, with advisory firms bidding on retirement and rollover terms, which tells you the organic results above those ads are worth holding. The demand is there across the Treasure Valley, and it is spread across many small firms rather than concentrated in a few national brands.
