Exhibit A
Financial Advisors work in Bridgeport
Bridgeport is a city of roughly 148,000 people, and the financial advice searches that come out of it run through the towns around it as much as the city itself. The firms competing for those searches are a mix of small independent practices, insurance and annuity agents, and the regional bank branches that line Main Street and the Post Road corridors. Paid search in this trade is expensive because a single client can be worth a lot, so the paid listings are crowded and the organic results underneath them are where a smaller practice can hold ground. The demand is steady rather than spiky: people search when a job changes, when a parent dies, when a pension decision lands. That is the demand available to you.
