Exhibit A
Financial Advisors work in Buffalo
Buffalo has a steady base of financial advisory work. The firms range from national names with downtown offices to small practices run by one or two advisors, and a good share of the market is owner operators serving clients they already know. Search demand comes from people planning for retirement, people who have just sold a house in the suburbs, and business owners looking for someone to handle a company retirement plan. Paid search in this trade is expensive because a single client is worth a lot over time, so many local advisors rely on referrals and let their website sit. That leaves room for a practice that publishes useful pages about Buffalo specific planning questions to be found when somebody starts looking.
