Exhibit A
Financial Advisors work in Cedar Rapids
Cedar Rapids is a city of employers and their employees, and the financial advice searches that come out of it follow that pattern. People here search around retirement plans, rollovers, saving for college and what to do when a job changes. The firms competing for those searches are a mix of small independent practices, bank and credit union advisory desks, and insurance based advisors, with a few regional firms holding the larger accounts. Paid search in this trade in Cedar Rapids is modest compared with the big metros, which means the organic results carry a lot of the weight for people looking for an advisor. The searches are spread across the metro rather than concentrated downtown, so a practice that covers the whole area has room to be found in more than one place.
