Exhibit A
Financial Advisors work in Chandler
Chandler is a city of large employers and planned communities, and the people who live in them search for financial advice the way they search for anything else, on a phone, close to home. The searches that matter here are local ones: retirement planning near me, a fee only advisor in Chandler, someone who understands a pension from a large employer, someone who can help with an Arizona retirement. Those searches are worth money to the firms that appear for them, which is why paid search in this trade carries a real cost per click. The firms competing for them are mostly small independent practices and owner operators, alongside a smaller number of branch offices of larger names. The demand is there every week of the year, and it is spread across the city rather than concentrated in one business district.
