Exhibit A
Financial Advisors work in Charlotte
Charlotte is a banking city, and financial advice is part of how it works. The firms here range from the large wealth managers uptown to small independent practices in the suburbs, and the independent offices are the ones most often searching for their own visibility. People in Charlotte search for retirement planning, rollovers, tax planning and college savings advice, and they search by neighbourhood as much as by firm name. That demand is spread across the metro rather than sitting in one postcode, which means a page written for SouthPark reads differently from one written for Huntersville. The searches are steady through the year with clear runs before tax deadlines and at year end.
