Exhibit A
Financial Advisors work in Columbus
Columbus has a deep financial services base, and the demand for advice here reflects it. The city is home to large insurers and asset managers, and a steady supply of people who work in and around them, alongside the business owners, medical staff and university employees who need planning help. Search demand for advisor terms in Columbus is spread across the metro rather than concentrated downtown, and it runs through the suburbs as much as the city core. Paid search on advisor keywords in this market is competitive, which tells you people are actively looking rather than browsing. The firms competing for those searches range from single advisor practices to regional registered investment advisers and the planning arms of larger institutions. That is the demand available to you.
