Exhibit A
Financial Advisors work in Concord
Concord is a small market with a steady base of demand. The firms here tend to be owner operated practices rather than national franchises, and most of them are small enough that their websites get little attention. Search demand comes from people in the city and the towns around it looking for retirement planning, tax aware investing, college savings advice and help with a rollover. Paid search in a market this size is inexpensive compared with a metro, which tells you the volume is modest and the competition for it is thin. The demand is there every month, and the firms that publish consistently are the ones positioned to meet it.
