Exhibit A
Financial Advisors work in Coral Springs
Coral Springs is a planned city, built out in the 1970s and 1980s and largely finished, so the advisory firms here sit in the same handful of office parks and storefronts along University Drive, Sample Road and Coral Springs Drive. The city has a large retirement age population alongside young families in the western communities, and both groups search for retirement income planning, rollover help and college savings advice. Search demand for financial advice in Coral Springs is steady rather than seasonal, and the firms competing for it are mostly small independent practices and single advisor offices rather than national franchises. Paid search in this category is expensive per click because a single client is worth a lot, which leaves the unpaid results as the place a local practice can hold ground.
