Exhibit A
Financial Advisors work in Dayton
Dayton is a metro of several hundred thousand people spread across Montgomery, Greene, Warren and Miami counties, and the financial advice firms serving it range from single advisor practices to regional registered investment advisers and the trust and wealth arms of local banks. Search demand for advice in the city clusters around retirement planning, rollovers, Social Security timing, tax planning and small business owners selling up. The paid search on those terms is contested by national brokerages and lead generation companies bidding on Dayton, which tells you the intent is worth money. Owner operators and small practices make up most of the firms competing organically, and many of them publish little, so the organic results are thinner than the paid ones. That is the demand available in Dayton for a firm that publishes consistently.
