Exhibit A
Financial Advisors work in Denton
Denton sits in Denton County, north of the Dallas and Fort Worth core, and the search demand for financial advice here follows the households that fill it: university staff, people who commute south, and retirees who have stayed put. The firms competing for those searches are mostly small independent practices and solo advisors, with a few bank and credit union branches and the national brands running paid ads on the broader retirement terms. Paid search on the general retirement and investing phrases is expensive because the national firms bid on it, while the local phrases, the ones with a Denton place name attached, carry far less paid competition. That gap is where a local firm can hold ground with published pages rather than ad spend.
