Exhibit A
Financial Advisors work in Fairfield
Fairfield is a city of roughly 120,000 people in Solano County, sitting between Sacramento and the Bay Area, and it has a steady base of financial advisors serving households, retirees and small business owners. The demand is local and it is specific: people search for retirement planning, rollover advice, tax planning and small business bookkeeping help with Fairfield attached, because they want someone they can meet in person. Paid search in this trade is expensive in the Bay Area generally, which is why organic and AI search visibility matter so much for a firm here. The firms competing for those searches are mostly independent practices and small owner operated offices rather than national franchises, so the local search results are winnable with consistent, well targeted content.
