Exhibit A
Financial Advisors work in Fort Wayne
Fort Wayne is a city of owner operated practices. Most of the financial advice here comes from independent advisors and small registered investment adviser firms working out of a converted house on a west side street or a suite downtown, not from national franchises with a marketing department behind them. That shapes the demand. People search for a local advisor by name, by neighbourhood and by the kind of help they need, and the firms that show up for those searches are usually the ones that have published something about Fort Wayne itself. The paid search around retirement and investment terms in this market is contested by regional banks and brokerages bidding on broad phrases, which leaves the specific local searches to the practices that write for them. That is the demand available to you.
