Exhibit A
Financial Advisors work in Glendale
Glendale is a city of owner operated financial advisory practices rather than a franchise town. Firms here tend to be small, built around one or two advisors serving Armenian, Latino and longtime local families, and most of them run their own websites. Search demand in the trade clusters around retirement planning, rollovers, tax planning and college savings, and it is steady rather than spiky. The searches are local: people type the service and the city, or the service and a neighbourhood, and they compare two or three firms before they call. That is the demand available in Glendale, and it is the kind a firm can meet with pages that answer the question the person typed.
