Exhibit A
Financial Advisors work in Greensboro
Greensboro has a steady base of financial advisory work. The firms here range from single advisor practices to regional offices, and many of them sit along the Wendover Avenue and New Garden Road corridors or downtown near Elm Street. Search demand in the city follows the local economy: employees at the insurance, healthcare and education employers around town look for retirement planning, rollover help and college savings advice. Paid search in this trade in Greensboro is competitive enough that the top sponsored slots carry real cost per click, which tells you people are actively searching. Owner operators and small practices make up much of the field, with a smaller number of franchise and bank affiliated offices. The demand is there across the metro, and the searches are specific: people type the town or the neighbourhood they live in.
