Exhibit A
Financial Advisors work in Hampton
Hampton sits in the Peninsula, and the advice searches that come out of it follow the local money: retirement planning, pension transfers, inheritance tax and savings for people nearing the end of a career at the shipyard, the NASA centre or one of the nearby bases. The demand is steady rather than huge, spread across a modest number of independent firms, a few small practices and the regional arms of larger networks. Paid search on the head terms is contested by the networks, while the longer searches about specific situations are where an independent firm can be found. The searches are local and specific, and they reward pages that name the situations Hampton people actually face.
