Exhibit A
Financial Advisors work in Hayward
Hayward sits in the East Bay with a mix of long time homeowners, commuters and small business owners, and the searches for financial advice here follow that mix. People look for help with retirement accounts, with selling a home and moving the money, and with saving for college. The firms competing for those searches are mostly small independent practices and solo advisors rather than national franchises, so the search results stay local. Paid search in this trade in Hayward is expensive per click because a single client is worth a lot, which is why the free listings matter so much. The demand is steady and it is local, and the advisors who publish pages about Hayward itself are the ones the search engines have something to show.
