Exhibit A
Financial Advisors work in Henderson
Henderson is a city of well over three hundred thousand people, and the demand for financial advice here follows the money that moved in with them. Retirees who sold a home elsewhere and bought in Green Valley, small business owners along the Water Street corridor, and households in the master planned communities of MacDonald Ranch and Anthem all search for guidance on retirement income, taxes and estate planning. The searches are steady rather than dramatic, spread across many small phrases instead of one big one, which is why a page for each concern beats a single page about advice. Paid search in this trade is expensive because a single client can be worth a lot, so the firms bidding are the ones with marketing budgets. The organic results are where an independent advisor can sit alongside them without matching their spend.
