Exhibit A
Financial Advisors work in Hialeah
Hialeah is a city of small firms and owner operators, and financial advice here is mostly delivered that way: independent practices, insurance licensed advisors who added planning, and bookkeepers who moved into retirement work. The searches follow the money in the city. People look for help with a 401k rollover after a job change, for someone who speaks Spanish and understands a pension from a former employer, and for a second opinion before they sign anything. Paid search in this trade is expensive everywhere, and in Hialeah the competition for those clicks sits with the larger regional firms and the lead generation sites that buy the same terms. The demand is steady and it is local. Someone in Hialeah Gardens searching for a retirement planner wants a person they can sit down with, not a call centre.
