Exhibit A
Financial Advisors work in Houston
Houston holds a deep bench of financial advisory firms, from the large registered investment advisers in the Galleria and downtown towers to small independent practices working out of offices in Katy, The Woodlands and Sugar Land. The demand is steady rather than seasonal: people in the region search for retirement planning, rollover advice, tax planning and college savings throughout the year, and the searches carry real intent because a household looking for an advisor is usually close to a decision. Paid search in the metro is competitive, with advisory firms bidding on terms like fiduciary advisor and retirement planner, which tells you the searches convert. Independent owner operators make up a large share of the practices competing for those searches, and many of them run on referrals and a thin web presence. That leaves room for a firm that publishes consistently to be found in organic results and in AI answers.
