Exhibit A
Financial Advisors work in Lafayette
Lafayette is a mid sized Louisiana market with a steady base of independent advisors, insurance licensed planners and small registered firms serving the surrounding parishes. Search demand for financial advice here follows the local economy: energy services, healthcare and the university keep a professional base that plans for retirement and college. Paid search in this trade is expensive enough that most local firms rely on referrals and their website instead of buying clicks. The firms competing for attention are mostly owner operators and small practices rather than national franchises, which means the searches are winnable with consistent publishing.
