Exhibit A
Financial Advisors work in Las Vegas
Las Vegas has a steady base of financial advisory work. The valley holds a mix of national wirehouse branches, independent registered investment advisers and small owner operated practices, and the independent firms make up a large share of the local market. Search demand comes from people who have just moved here, from workers at the resorts and casinos planning a retirement, and from business owners selling up. Paid search in this trade is expensive because a single client can be worth a lot over many years, so firms bid hard on terms like retirement planning and 401k rollover. The demand is there across the whole valley, and it is spread across many small firms rather than concentrated in a few.
