Exhibit A
Financial Advisors work in McKinney
McKinney is a large, fast growing suburb with a lot of households in their peak earning years, and that is the group that searches for financial advice. The searches here lean toward retirement planning, rolling over an old 401k, saving for college and finding someone local who can sit down with a family. Firms competing for those searches range from single advisor practices to small registered investment advisers and the local offices of larger firms. Paid search in this market is active, which tells you people are typing these terms with intent. The demand is there across the whole city, and it is steady rather than spiky.
