Exhibit A
Financial Advisors work in Memphis
Memphis has a steady base of financial advisory work. Independent practices and small registered investment adviser firms sit alongside the wealth management desks of the larger banks, and the city's insurance and brokerage firms feed the same pool of clients. Search demand for advisory services in Memphis runs through retirement planning, rollovers, tax planning and small business owners looking for help with their books and their exit. Paid search in this trade is expensive because a single client can be worth a lot, so the firms bidding on Memphis keywords are mostly established practices with a marketing budget. That leaves a lot of search demand that paid ads do not cover, and that is the demand a well built set of pages can meet.
