Exhibit A
Financial Advisors work in Mesquite
Mesquite sits east of Dallas along the I-30 and I-635 corridors, and the advisory firms here draw clients from the surrounding suburbs as much as from the city itself. The searches that matter are local and specific: people looking for a fee only advisor near them, someone to roll over a 401k after leaving a job, help with Social Security timing, or a second opinion on a portfolio. Those searches are made by households in Mesquite and the towns around it, and they are made on a phone, often in the evening. The demand is steady and it is local, which means the pages that answer it need to name the places and the situations people here are actually in.
