Exhibit A
Financial Advisors work in Milwaukee
Milwaukee has a deep bench of financial advisory firms. The big national brokerages hold offices downtown and along the lakefront, and a long tail of independent registered investment advisors and insurance licensed planners works out of the suburbs. Search demand follows the money in the metro. Terms around retirement planning, rollovers, Social Security timing and small business retirement plans draw steady volume from Wauwatosa, Brookfield and the North Shore, and the paid search on those terms carries real cost, which tells you the demand is worth money to somebody. Owner operators and small practices make up most of the firms chasing it. The searches are there to be earned with pages that answer the question the person typed.
