Exhibit A
Financial Advisors work in Minneapolis
Minneapolis has a deep bench of financial advice. The large firms with downtown addresses, the regional brokerages, the bank branches with an advisory desk and the independent planners working from home offices all sit in the same search results. Paid search in this trade is expensive because a single client can be worth years of fees, so the firms with marketing budgets bid hard on retirement and wealth management terms. The searches themselves are steady rather than spiky. People in Minneapolis look for a fiduciary, a fee only planner, someone who understands Minnesota taxes, someone near them in Uptown or Edina. That steady demand is what a publishing platform can work with week after week.
