Exhibit A
Financial Advisors work in Modesto
Modesto is a single metro with a spread out population, and the financial advice firms serving it range from one person practices to regional offices with a Modesto address. Search demand here follows the money in the valley: retirement planning, rollovers, tax aware investing and small business owners setting up plans. Paid search in this trade is expensive because a single client is worth a lot, so the firms with ad budgets bid hard on the obvious terms. That leaves the longer, more specific questions, the ones people type when they are still deciding, as the ground where a Modesto advisor can be found without outbidding anyone.
