Exhibit A
Financial Advisors work in Moreno Valley
Moreno Valley is a city of roughly 210,000 people in western Riverside County, and the demand for financial advice here follows the households that fill it. Searches come from people planning retirement after years at March Air Reserve Base, from families moving up from Riverside and Perris, and from small business owners along the 60 freeway corridor. The firms competing for those searches are mostly independent practices and small registered investment advisers rather than national franchises, and many of them run on a single advisor and a part time assistant. Paid search in this trade locally is modest, because most independent advisors put their budget into referrals and seminars instead. That leaves the organic results and the AI answers open for a firm that publishes consistently about the questions Moreno Valley residents actually type.
