Exhibit A
Financial Advisors work in Murfreesboro
Murfreesboro is one of the larger cities in Tennessee and it keeps growing, with new households arriving from Nashville and from other states. That growth brings people who need a financial advisor: families buying their first home, employees at the plants and hospitals, retirees who moved here for the cost of living. Searches for retirement planning, rollovers, tax planning and college savings come from across the city and the surrounding county. Paid search in this trade is expensive because a single client can be worth a lot over many years, so firms bid hard on the obvious terms. The firms competing are a mix of small owner run practices, regional Registered Investment Advisers and national brands with local pages. The demand is steady and it is spread across the whole metro, which means there is room for a firm that publishes useful local pages consistently.
