Exhibit A
Financial Advisors work in New York
New York holds one of the densest concentrations of financial advisory firms in the country, from wirehouse teams in Midtown to independent RIAs in Brooklyn and Westchester, and the search demand reflects it. People here search for fee only advisors, for retirement planning help near a specific neighbourhood, and for a second opinion on a portfolio, often from a phone on a commute. Paid search in this category is expensive because the client lifetime value is high, so the firms bidding are the larger ones with marketing budgets. The organic results are where independent firms and smaller practices can hold ground, because the searches are local and specific. That is the demand available to you.
