Exhibit A
Financial Advisors work in Odessa
Odessa is a smaller market than the big Texas metros, and the search demand for financial advice here reflects that. The people searching are mostly local: families in the oil and gas workforce, small business owners, retirees with a 401(k) rollover question, and newcomers to the Permian Basin who want someone they can sit across from. The firms competing for those searches are a mix of independent practices, bank and credit union advisory desks, and regional firms with an Odessa presence. Paid search in a market this size is affordable enough that some practices bid on the obvious terms, which leaves the longer, more specific questions largely to organic results. That is the demand available: steady, local, and spread across many small searches rather than one big one.
