Exhibit A
Financial Advisors work in Omaha
Omaha has a steady base of financial advisory work. The metro is home to the large firms with national names and to a long tail of independent practices and registered investment advisors, many of them small shops run by one or two people. Paid search in this trade in Omaha is expensive because a single client can be worth a lot over many years, so the firms with budgets bid hard on the obvious terms. The independents compete on the specific searches instead, the ones tied to a neighbourhood, a life event or a question about retirement in Nebraska. That is the demand available in this city, and it is spread across a lot of small practices rather than held by a few.
