Exhibit A
Financial Advisors work in Ontario
Ontario holds the largest concentration of financial advisory work in the country. The demand splits across the big city firms, the suburban practices that serve families in the 905, and the owner operators who run a book from a small office or a home base. Searches come from people planning a retirement date, people who have just sold a house, people who have inherited, and small business owners looking for someone to handle the company side. The paid search around advisor terms is competitive, which tells you the demand is real and that the organic results still carry most of the clicks. Franchise brands bid hard on their own names. Independent practices win on the local and long tail searches, the ones that name a town, a life event or a question.
